Postcards from the Fjords – Nord Label

“Electronic music is art, not just entertainment” – Simon Viehoff, Nord Label founder

Nord Label is a small independent electronic music record label, based in Berlin, Germany. The brainchild of Simon Viehoff (aka Lebowski), resident dj and co-founder of the Impulse bass culture project, Nord has been established as a genre-defiant creative platform to cater for experimental music across the spectrum; from ambient electronica and drone to techno and drum & bass, oscillating effortlessly between the abstract and the complex. The idea had been conceived and scrutinized for a couple of years before it eventually materialized in 2014, when Simon was presented with two tracks by old friend and Berlin-based producer Ill_K.

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Short Trips (down memory lane)

“Modern, cinematic takes on ambient electronica and vintage aesthetics, sprinkled with bitter-sweet nostalgia”

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Short Trips logo

In the dawn of the 90s emerged a new musical hybrid, fusing various elements and structural forms of electronic music, relying upon composition, experimentation and innovation rather than adhering to formulaic standards associated with specific genres and styles. Free from dance-floor reactions and limitations, championed by electronic music luminaries, the new style was regarded just as suitable for dancing as for home listening. A plethora of generic, as well as imaginative terms were conceived to outline the genre. Continue reading