“I wanted to use a methodical, timeless word, which could have different meanings. Obviously, ‘Rotation’ for circular motion on a turntable, ‘Rotation’ in life’s cycle, ‘Rotation’ in art forms that appear, fade, reappear, ‘Rotation’ as a whole; and then ‘Audio’, because audio production is what we’re involved in”.
I have been browsing through my notes pondering about the blog’s 7th year anniversary feature (due this coming April) and couldn’t help wondering about the lengths d&b has reached after all these years. The scene seems as exciting and healthy as ever, abounding with great new music literally every week. It’s been definitely easier, almost de rigueur to establish a new record label nowadays, as opposed to the 90s, however to carve a niche in a small yet saturated market without vision, purpose and commitment is a first class ticket to disappointment.
The next installment of the blog’s ‘This Side/That Side’ label profile series, is about a brand-new, boutique independent record label based in Bournemouth UK, which has been a creative hub the last few years. The brainchild of dj/producer Joe ‘Ride’ Rideout, Rotation Audio was founded through love and dedication to electronic music. The new label will aim to showcase some of the rawest well-known and underground talent in the drum & bass and jungle scene and will focus on the darker roots of the spectrum. Their first release emphatically validated that statement.