“All our music is there to capture the imagination and we were writing tunes so they could be listened to as whole pieces or stories, rather than dj tools. The idea of people interpreting the songs in different ways and creating their own narratives is really interesting to us”.
‘A good sample is worth a thousand synths or plug-ins’
The next installment of the series is about one of my favourite tracks of recent years, which has all the qualifying attributes of an instant classic. In a previous post I had manifested the importance of a memorable, intriguing, even cryptic artist name or an appealing title/logo for a record label. Our culture of distraction and minimal attention span seems unrelenting on burying new music beneath an endless scroll. An attractive name won’t compensate for dreadful music, but it’s definitely a head-start and if there’s a chance to go down in musical history, then it’d better take place in style. I can see eyebrows raising already; however following the aforementioned maxim I have made brilliant discoveries over the years.
I stumbled upon Narratives Music, while browsing Surus, the now defunct online store managed by ST Holdings. It’s been one of those cases that I was sold, before even listening to a single clip. The austere brand logo, featuring the ‘NARRATIVES’ title enclosed in brackets, with white font superimposed on a plain black background (the logo has later appeared in various artistic coloured variations), as well as the label name itself were an overture to cast my own interpretations and visualize my own subjective account of the images, the stories and the sentiments the music conveyed.